Monday Mayhem – A Grateful Nation

We’ve been the lucky ones. My grandfather served in WWI. My father (Europe) and three uncles (Pacific) in WWII. I have nephews and friends who have served in various branches of military and civilian service over the years.

They all came home safe and sound.

So many were not lucky.

This weekend, we celebrate those who died to protect and serve the freedoms we cherish. Rest in peace and know that this grateful nation will forever be in your debt.

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Monday Mayhem – Ripples Needed, Apply Here

The Diamond State Romance Authors met this weekend. As usual, spending time with my writer friends recharged me.

This month, we talked about every author’s worst nightmare – PR and publicity.

Most people don’t realize that almost all book promotion falls on the author. My publisher will promote the book through their existing networks (which are admittedly much larger than mine), but there’s no campaign to speak of, and almost no advertising beyond the occasional boosted post on social media. Once, I was lucky enough to have my book included as part of a print ad in a trade publication, but that was mainly a matter of lucky timing.

But mostly, it’s up to us to flaunt our work. Not an easy thing to do for people who prefer to spend their time writing the next story.

So, yeah, promotion a vital skill for an author to master. And one that stymies me every time. You see, there is no magic formula. What works for one book may fall flat on the next. A catchy cover can help, but that only goes so far.

Word of mouth is everything.

Kelli Reep of FlyWrite Communications talked to us about how to maximize the ripple effect needed for marketing success. We’re so inundated with information and images that it takes a minimum of seven impressions for something to register with most people. Which means I am tempted to do this and go back to my keyboard:

   

   

I threw an extra in there for symmetry and good measure… But that probably isn’t going to do the trick, huh?

I have a new series starting this fall and my first mass market paperback release coming in 2018. Man, do I want them to be a success. I mean, I want all of my books to connect with readers, but the Love, Unexpectedly series from Sourcebooks will be my first shot at being on shelves in major retailers. This a pretty big deal for me. I confess, I occasionally go to visit my spot in our local Barnes & Noble:

So, yeah, I’m going to have to get better at this marketing and publicity bit. I’m hoping I can count on you to help me. To be my ripples. And I’m asking you in advance to forgive me, as I blab all over the place about these books.

After all, an author has to do what an author has to do, right?

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Monday Mayhem – The thing about things

Not long ago I reposted this picture on social media:

So true.

But it takes some of us a long time to learn that. This past weekend was Mother’s Day. Fodder once again complained about how hard it was to shop for me because I have everything I want/need. I have a jewelry box that is mostly neglected because I wear the same pieces most days. My electronics are not the latest models, but in fine working order – I’ll update when I have to, thankyouverymuch.

He’s resistant to buying me the one thing that’s always a hit – gift cards for book buying – because a) he thinks it’s taking the easy way out, and b) he’s worried I may have a book hoarding problem.

He may be right about the second one.

So, I hauled him out to garden center, pointed to four hanging baskets of flowers, and said I NEEDED them for the carport and porch. The man was pleased to accommodate my needs, and all were happy.

The thing is, I think I’m really easy when it comes to gift giving.He knows I like to rescue flowers from the supermarket bargain bin:

Anything that allows me to grow my own creature in a bowl:

Socks:

And, I love homemade cards – particularly those with inside jokes, or characters I love. Like Woodstock. Our daughter knows this. Check out my awesome card:

 

I like spring evenings spent hanging around the homestead…watching the man teach a four year-old how to start fires.

 

And I like watching said four year-old and his granddad enjoy their first s’mores together. (Seriously. I think he’s been living under a rock. The man was a Cub Scout, for cripes sake!)

But the best things in life really aren’t things. They are puppy cuddles:

Melty marshmallows:

And heart-melting smiles:

What are some of your most precious non-things?

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Monday Mayhem – The Most Interesting Post in the World

Okay, maybe it won’t be, but this week’s blog topic is inspired by a liquor store advertising poster, so you can’t expect too much.

Let’s talk about the Dos Equis Most Interesting Man in the World. Unquestionably, this has been on of the most successful campaigns for any beer not produced in St. Louis, MO. At one time, everyone was talking about The Most Interesting Man in the World. Why?

Because “He lives vicariously through himself”, that’s why. The mystique surrounding the man whose “Signature won a Pulitzer Prize” was compelling. So was the face of the ad campaign, Jonathan Goldsmith.

Mr. Goldsmith was in his late 60s when the campaign began in 2007, but handsome enough to make the non-beer-drinking segment of the population consider sipping a cold one.

His sexy silver fox looks helped make it believable that he was allowed to touch he art in museums. Or that in Spain, he chases the bulls. We totally bought into the swagger because he looked exactly like a man who could have/would have done all those things, just as a matter of course. Not because he set out to prove what a man he was.

But now there is a new Most Interesting Man in the World. And while Augustin Legrand is easy on the eyes as well, he just doesn’t work for me as well as Jonathan did.

Sure, he has the beard and a few laugh lines, but where are the sexy streaks of silver? To me, this new, not-so-improved version simply plays as an overgrown thrill-seeker, not an experienced man who became ‘a national treasure in countries he’s never visited’ simply by being who he was.

The switch was made to ‘reinvigorate’ the brand. It’s not working for me. I want my silver fox back, but what is a girl supposed to do when his business cards simply say, “I’ll call you”?

How about you? Have you ever fallen for the face of an ad campaign, or are you still scarred by the image of Joe Namath wearing Hanes Beautymist pantyhose?

Oh, and if you’re looking for a good electrician, here’s a referral:

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Cover Reveal!

I have new art!

Check out this adorable cover for the first book in my upcoming PLAY DATES series!

 

For single parents, life is often more diapers and daycare dilemmas than dating. But for three dads going solo, a little flirting can lead to a whole lot more than a fling . . .

Colm Cleary lost his wife just moments after his son Aiden’s birth, and it’s been just the two of them ever since. Dating is his very last priority—until he spots gorgeous Monica Rayburn on the playground with her little girl. Suddenly finding a woman sympathetic to the demands of single parenthood seems like a great idea—especially if they agree to a no-pressure, no-strings date . . .

Dazzled by the hot “Saturdaddy” who asks her out, Monica doesn’t get around to mentioning that little Emma is her niece. She’s in commodities, not children. A gambler to the bone, she’s going to take a chance on an adult evening with Colm—and worry about the details later. But when their casual connection deepens into something more solid, the truth will have to come out—and both Colm and Monica will have to throw caution to the wind to hold on to a future together . . .

Play Dates (#1) coming October 3, 2017 from Kensington/Lyrical Shine

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Monday Mayhem – A trickle to a stream

There.

I typed it.

At last.

On the piece of…book that’s been giving me fits since November.

And how did I get there? By dialing back my ego, essentially shredding large parts of what I have already written for book three, and basically saying enough is enough.

Is it done? Not even close. But now I get to hand it off to Jewels so she can point out all the things that really need to be fixed, and those I just imagined were pure ca-ca.

There was a song back in the 80s called “A Whisper to a Scream“. Not one of my favorites because it was subtitled (Birds Fly), but I always think about it when I wrap a project like this.

I find writing books fall into two categories – trickle or stream.

Some books must be pried out with pliers and tears. Others gush out like water water burbling down a stream. Every once in a while, you get one that flows steady, but those seem to be even more rare than the gushers.

Now, I start dismantling book 3 and rebuilding. Wish me luck!

 

 

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