The Diamond State Romance Authors met this weekend. As usual, spending time with my writer friends recharged me.
This month, we talked about every author’s worst nightmare – PR and publicity.
Most people don’t realize that almost all book promotion falls on the author. My publisher will promote the book through their existing networks (which are admittedly much larger than mine), but there’s no campaign to speak of, and almost no advertising beyond the occasional boosted post on social media. Once, I was lucky enough to have my book included as part of a print ad in a trade publication, but that was mainly a matter of lucky timing.
But mostly, it’s up to us to flaunt our work. Not an easy thing to do for people who prefer to spend their time writing the next story.
So, yeah, promotion a vital skill for an author to master. And one that stymies me every time. You see, there is no magic formula. What works for one book may fall flat on the next. A catchy cover can help, but that only goes so far.
Word of mouth is everything.
Kelli Reep of FlyWrite Communications talked to us about how to maximize the ripple effect needed for marketing success. We’re so inundated with information and images that it takes a minimum of seven impressions for something to register with most people. Which means I am tempted to do this and go back to my keyboard:
I threw an extra in there for symmetry and good measure… But that probably isn’t going to do the trick, huh?
I have a new series starting this fall and my first mass market paperback release coming in 2018. Man, do I want them to be a success. I mean, I want all of my books to connect with readers, but the Love, Unexpectedly series from Sourcebooks will be my first shot at being on shelves in major retailers. This a pretty big deal for me. I confess, I occasionally go to visit my spot in our local Barnes & Noble:
So, yeah, I’m going to have to get better at this marketing and publicity bit. I’m hoping I can count on you to help me. To be my ripples. And I’m asking you in advance to forgive me, as I blab all over the place about these books.
After all, an author has to do what an author has to do, right?