Monday Mayhem – Poised on the brink

Here we are in JULY. Can you believe it? Yeah, I’m having a hard time wrapping my head around it myself. Camp NaNoWriMo started 7/1/17. I’m hoping it gives me to motivation/momentum I need to finish drafting A RING FOR ROSIE (Play Dates #3).

Tomorrow, we celebrate Independence Day. I’m working today and the rest of the week, so that means it’s one of those weird mid-week holidays, but I don’t mind.  We’ll party it up tonight, then I can spend the holiday lounging in my chair watching The Music Man. 🙂

Have a safe and happy Fourth of July, my fellow Americans!

Share

Monday Mayhem – Nothin’ doin’

I did nothing this weekend.

Those of you who know me well, know that this is kind of a shocker, because even when I say I’m being lazy, I’m usually still producing something. Not this weekend. This weekend was Margaret Ethridge’s day(s) off.

I didn’t really plan on being such a layabout, but circumstances were ideal, so I went with it.

If you need excuses (as I do), there have been 2 novels revised and returned to two different editors in the last 3 weeks. And I do have a day job that keeps me hopping. On Friday, we served lunch to over 150 hungry teenagers in support of a community outreach program.

Oh, and a sick hubby…and a bit of insomnia.

So, yeah, I didn’t even play an Author on TV this weekend, but that’s okay. I needed to rest and recharge. So sayeth, Dr. Sally.

 

Share

Monday Mayhem – Big Magic

I’m not much of a non-fiction reader. I prefer the world of make-believe most of the time. Unlike most writers, I’m not much of a ‘craft’ book reader, either. I don’t like being told what to do or how to do it, so I tend to rebel. But sometimes, I do go looking for inspiration when I feel my creative well running dry.

This week, I started reading the book BIG MAGIC by Elizabeth Gilbert. I admit I never read EAT, PRAY, LOVE, nor did I see the movie, but I am in love with BIG MAGIC.

Not because she has some nuggets of magical writer voodoo to impart, but more because she reminds us that it’s okay for people engaged in creative pursuits to be burned out, worked up, disillusioned, or even madly in love with their own work.

I needed this right now.

So go out there. Be brave. Be bold. Live a life filled with Big Magic. No one can tell you you’re wrong.

Share

Monday Mayhem – Hunkered down on the doghouse

I plan to spend most of my summer doing revisions. I know that doesn’t sound like fun to many people, but it’s very exciting for me. With some fabulously constructive input from my editors, I have a chance to make this book (and every book I release) better than I originally believed it could be.

But I wouldn’t say revisions are easy for me. My first responses to almost any editorial feedback usually start with the words, “But…”, “I wanted…”, and “You don’t understand…” Then, I stuff my overinflated ego into a strongbox and set the revisions aside for a day or two.

When I read through the comments again, I often find they are right 99.9% of the time. That’s when I get to work.

I’ve been steadily wading through these revisions all week. I have a couple additions to write, then I’ll take another pass through the whole thing to be sure it works. Then, I send it back to my editors for round two.

Did I mention there are two more completed manuscripts awaiting revisions behind this one? Yep. Going to be a busy summer, but I wouldn’t have it any other way!

 

 

 

Share

Monday Mayhem – Ripples Needed, Apply Here

The Diamond State Romance Authors met this weekend. As usual, spending time with my writer friends recharged me.

This month, we talked about every author’s worst nightmare – PR and publicity.

Most people don’t realize that almost all book promotion falls on the author. My publisher will promote the book through their existing networks (which are admittedly much larger than mine), but there’s no campaign to speak of, and almost no advertising beyond the occasional boosted post on social media. Once, I was lucky enough to have my book included as part of a print ad in a trade publication, but that was mainly a matter of lucky timing.

But mostly, it’s up to us to flaunt our work. Not an easy thing to do for people who prefer to spend their time writing the next story.

So, yeah, promotion a vital skill for an author to master. And one that stymies me every time. You see, there is no magic formula. What works for one book may fall flat on the next. A catchy cover can help, but that only goes so far.

Word of mouth is everything.

Kelli Reep of FlyWrite Communications talked to us about how to maximize the ripple effect needed for marketing success. We’re so inundated with information and images that it takes a minimum of seven impressions for something to register with most people. Which means I am tempted to do this and go back to my keyboard:

   

   

I threw an extra in there for symmetry and good measure… But that probably isn’t going to do the trick, huh?

I have a new series starting this fall and my first mass market paperback release coming in 2018. Man, do I want them to be a success. I mean, I want all of my books to connect with readers, but the Love, Unexpectedly series from Sourcebooks will be my first shot at being on shelves in major retailers. This a pretty big deal for me. I confess, I occasionally go to visit my spot in our local Barnes & Noble:

So, yeah, I’m going to have to get better at this marketing and publicity bit. I’m hoping I can count on you to help me. To be my ripples. And I’m asking you in advance to forgive me, as I blab all over the place about these books.

After all, an author has to do what an author has to do, right?

Share

Monday Mayhem – The Most Interesting Post in the World

Okay, maybe it won’t be, but this week’s blog topic is inspired by a liquor store advertising poster, so you can’t expect too much.

Let’s talk about the Dos Equis Most Interesting Man in the World. Unquestionably, this has been on of the most successful campaigns for any beer not produced in St. Louis, MO. At one time, everyone was talking about The Most Interesting Man in the World. Why?

Because “He lives vicariously through himself”, that’s why. The mystique surrounding the man whose “Signature won a Pulitzer Prize” was compelling. So was the face of the ad campaign, Jonathan Goldsmith.

Mr. Goldsmith was in his late 60s when the campaign began in 2007, but handsome enough to make the non-beer-drinking segment of the population consider sipping a cold one.

His sexy silver fox looks helped make it believable that he was allowed to touch he art in museums. Or that in Spain, he chases the bulls. We totally bought into the swagger because he looked exactly like a man who could have/would have done all those things, just as a matter of course. Not because he set out to prove what a man he was.

But now there is a new Most Interesting Man in the World. And while Augustin Legrand is easy on the eyes as well, he just doesn’t work for me as well as Jonathan did.

Sure, he has the beard and a few laugh lines, but where are the sexy streaks of silver? To me, this new, not-so-improved version simply plays as an overgrown thrill-seeker, not an experienced man who became ‘a national treasure in countries he’s never visited’ simply by being who he was.

The switch was made to ‘reinvigorate’ the brand. It’s not working for me. I want my silver fox back, but what is a girl supposed to do when his business cards simply say, “I’ll call you”?

How about you? Have you ever fallen for the face of an ad campaign, or are you still scarred by the image of Joe Namath wearing Hanes Beautymist pantyhose?

Oh, and if you’re looking for a good electrician, here’s a referral:

Share

Monday Mayhem – A trickle to a stream

There.

I typed it.

At last.

On the piece of…book that’s been giving me fits since November.

And how did I get there? By dialing back my ego, essentially shredding large parts of what I have already written for book three, and basically saying enough is enough.

Is it done? Not even close. But now I get to hand it off to Jewels so she can point out all the things that really need to be fixed, and those I just imagined were pure ca-ca.

There was a song back in the 80s called “A Whisper to a Scream“. Not one of my favorites because it was subtitled (Birds Fly), but I always think about it when I wrap a project like this.

I find writing books fall into two categories – trickle or stream.

Some books must be pried out with pliers and tears. Others gush out like water water burbling down a stream. Every once in a while, you get one that flows steady, but those seem to be even more rare than the gushers.

Now, I start dismantling book 3 and rebuilding. Wish me luck!

 

 

Share

Monday Mayhem – Typecasting

Do you have a type?

I’m working on Easy Bake Lovin’ (Play Dates #2), and one of the plot points is that the heroine is about as opposite the hero’s usual type. Their attraction stirs some not-so-subtle commentary, which, in turn, leads to hurt feelings and confusion.

“Type” seems a shallow plot point on first glance, but when you think about it, most of us DO have some characteristics we gravitate toward. Types can be based on appearance, common interests and passions, and our attraction can be conscious, or sub-conscious.

Weird example: Most of my celebrity crushes were born within a year or so of the man I eventually married.

1960 was a magical year.

Obviously, this was not an intentional thing. I didn’t go looking for a man who was born within months of Colin Firth or John Taylor from Duran Duran. It just happened that way.

And upon noticing that, I realized that they all share similar physical attributes – each just a shade over six feet tall, dark not-quite wavy hair, dark eyes, squarish jaw. Check this out:

Colin plays it a little bit stuffy

John’s still rock ‘n roll

 

My combo deal

Fodder scoffs at this, of course, but that’s okay. It works for me, and that’s all that matters. And when I really want to bug him, I tell him I’m going to frame this:

How about you? Do you have a type?

 

 

Share

Monday Mayhem – Birthing a book

Two weeks ago, A BOLT FROM THE BLUE released into the wild. This was a super quick labor – only about thirteen months from conception to birth. Since I am traditionally published (meaning I sell my work to a publishing house, and their team then takes over the editorial timeline and production), this can be a relatively long process.

It’s always fun to see non-writers reactions when I talk a little about the behind the scenes. It’s shocking to discover how many people think you just write a book and put it out there. With the advent of self-publishing, that is certainly possible, but if you’ve read one book that has been released without benefit of an external editor you’ll most likely agree that it isn’t preferable.

With BOLT, I was dealing with a publisher and editing team I have worked with on 5 previous publications, so it was easy for us to press the accelerator.

Here’s pretty much how the timeline played out:

I sent a synopsis to my editor on March 6, 2016, and she submitted it to the team at Lyrical Press.

On April 26, 2016, my editor said, “Yes!” Contract talks began, and I hunkered down at my keyboard to magically transform the synopsis to an actual 60k+ word manuscript.

Typing, typing, typing, typing….

May 9th – I was informed that expected delivery date on BOLT was July 1, 2017 for an April 2017 release.

Typing, typing, typing, typing….

May 23rd – sent the first chapter to the fabulous Julie Evelyn Joyce for critiquing.

Typing, typing, typing, typing….

Also on May 23rd – Publisher requests completion of Cover Art and Publication Information forms. Because I have sold the rights to this book, these forms are my last and only chance to give input on the look of the book and the message conveyed in the cover copy. Most people are surprised to find out I do not have the final say in any of that kind of stuff.

Typing, typing, typing, typing….

On June 13, I received the official contract and signed it. Wooot!

Typing, typing, typing, typing….

Sent the full manuscript for to Julie Evelyn Joyce for wizardry June 15th – she sent it back June 26.

Spent days eradicating excess instances of ‘just’, ‘that’, ‘it,’ and other favorite words from what was a 67k word manuscript.

Delete, delete, delete, delete….

July 1, 2016 – Sent 66k word manuscript to marvelous Marci, my editor at Lyrical Press.

July 5, 2016 A WILL AND A WAY releases – promo ensues.

Received the first round of edits August 7, 2016. She requested an added scene toward the end of the story.

Typing, typing, typing, typing….Send to Julie…Back from Julie…delete, delete, delete, delete….send back to Marci August 14th.

Second round of edits arrived on the 16th. Back to her the 18th.

Another round of edits from the line editor on September 2, 2016. I returned them on the 4th with some notes and questions. Marci shot them right back, and I went at it again.

Manuscript sent to my esteemed editor again on September 7th. She repaid me by sending the whole enchilada back in galley form (proofing for minor corrections only) on the 8th. I passed the hot potato on the 9th, and we put the book to bed.

Then, I ran away to the beach.

September 15th, the cover art fairy visited with this:

I squealed, then got down to writing the first book in the Play Dates series.

Typing, typing, typing, typing….

Typing, typing, typing, typing….

NaNoWriMo starts – more typing, typing, typing, typing….

November 22, 2016 – LOVE & ROCKETS releases. Promo madness ensues.

Typing, typing, typing, typing….

December 1, 2016 – Final formatted digital copies of BOLT landed in my inbox. I cooed over them, checked for any hiccups in the front/back matter. And then, the wait for April 4, 2017 began.

In the weeks around release, authors step out of their caves long enough to do some social media schmoozing and guest blogging (Read & Watch 2017, Just Contemporary Romance, and later this week, Fiction University).

The publishing industry is about as unlike what you see on TV. There’s no publicist, or even publicity budget. We arrange and pay for most of our advertising ourselves. We are not making big money. In fact, most of us make less than a dollar on each book sold.

That’s why we annoy our Facebook friends with incessant reminders that, yes, the book is available now, and yes, we desperately need reviews. That’s the biggest thing readers don’t really know.

We NEED reviews.

Not for ego-gratification, or self-flagellation, but because they allow us to leverage better marketing for our books. Seriously. There are many, many places where we cannot BUY advertising with our own cash money unless we have a certain number of reviews on Amazon or GoodReads. Most of my books do not have even the minimum, so I am BEGGING you. Please consider leaving a review in a public forum.

They don’t have to be essays or even a paragraph. I am not asking you to sing my praises. I just need an honest review on the book itself that says, “I liked/didn’t like this, because XXX”

And that’s one book’s journey to publication in an extremely long and picture-laden nutshell. I think I’ll go have a nap now…

Kidding! Kidding!

I can’t nap…I have 5 more books coming at you in the next year.

Brace yourselves!

 

 

 

 

 

 

 

Share

Monday Mayhem – Off to camp I go!

Ha! Not that kind of camp. Anyone who knows me knows that I do not sleep out of doors.

Nope, I’m doing Camp NaNoWriMo this month in an effort to get the writing mojo flowing. I cranked out over five thousand words this weekend! Woot!

I received a visit from the cover art fairy this week. I can’t share yet, but I can’t wait to show you the cover for PLAY DATES – the first in a new series about single dads coming this fall.

Thanks for all the great messages, Facebook posts and Retweets on the release of A BOLT FROM THE BLUE last week. Check out this awesome review from Wicked Reads and this one from Meags.com!

I received a box of paperback copies last week, and they are GORGEOUS. Who wants one? Comment on this post and I will draw the name of one winner on Friday.

Share