Monday Mayhem – Ripples Needed, Apply Here

The Diamond State Romance Authors met this weekend. As usual, spending time with my writer friends recharged me.

This month, we talked about every author’s worst nightmare – PR and publicity.

Most people don’t realize that almost all book promotion falls on the author. My publisher will promote the book through their existing networks (which are admittedly much larger than mine), but there’s no campaign to speak of, and almost no advertising beyond the occasional boosted post on social media. Once, I was lucky enough to have my book included as part of a print ad in a trade publication, but that was mainly a matter of lucky timing.

But mostly, it’s up to us to flaunt our work. Not an easy thing to do for people who prefer to spend their time writing the next story.

So, yeah, promotion a vital skill for an author to master. And one that stymies me every time. You see, there is no magic formula. What works for one book may fall flat on the next. A catchy cover can help, but that only goes so far.

Word of mouth is everything.

Kelli Reep of FlyWrite Communications talked to us about how to maximize the ripple effect needed for marketing success. We’re so inundated with information and images that it takes a minimum of seven impressions for something to register with most people. Which means I am tempted to do this and go back to my keyboard:



I threw an extra in there for symmetry and good measure… But that probably isn’t going to do the trick, huh?

I have a new series starting this fall and my first mass market paperback release coming in 2018. Man, do I want them to be a success. I mean, I want all of my books to connect with readers, but the Love, Unexpectedly series from Sourcebooks will be my first shot at being on shelves in major retailers. This a pretty big deal for me. I confess, I occasionally go to visit my spot in our local Barnes & Noble:

So, yeah, I’m going to have to get better at this marketing and publicity bit. I’m hoping I can count on you to help me. To be my ripples. And I’m asking you in advance to forgive me, as I blab all over the place about these books.

After all, an author has to do what an author has to do, right?


Monday Mayhem – The Most Interesting Post in the World

Okay, maybe it won’t be, but this week’s blog topic is inspired by a liquor store advertising poster, so you can’t expect too much.

Let’s talk about the Dos Equis Most Interesting Man in the World. Unquestionably, this has been on of the most successful campaigns for any beer not produced in St. Louis, MO. At one time, everyone was talking about The Most Interesting Man in the World. Why?

Because “He lives vicariously through himself”, that’s why. The mystique surrounding the man whose “Signature won a Pulitzer Prize” was compelling. So was the face of the ad campaign, Jonathan Goldsmith.

Mr. Goldsmith was in his late 60s when the campaign began in 2007, but handsome enough to make the non-beer-drinking segment of the population consider sipping a cold one.

His sexy silver fox looks helped make it believable that he was allowed to touch he art in museums. Or that in Spain, he chases the bulls. We totally bought into the swagger because he looked exactly like a man who could have/would have done all those things, just as a matter of course. Not because he set out to prove what a man he was.

But now there is a new Most Interesting Man in the World. And while Augustin Legrand is easy on the eyes as well, he just doesn’t work for me as well as Jonathan did.

Sure, he has the beard and a few laugh lines, but where are the sexy streaks of silver? To me, this new, not-so-improved version simply plays as an overgrown thrill-seeker, not an experienced man who became ‘a national treasure in countries he’s never visited’ simply by being who he was.

The switch was made to ‘reinvigorate’ the brand. It’s not working for me. I want my silver fox back, but what is a girl supposed to do when his business cards simply say, “I’ll call you”?

How about you? Have you ever fallen for the face of an ad campaign, or are you still scarred by the image of Joe Namath wearing Hanes Beautymist pantyhose?

Oh, and if you’re looking for a good electrician, here’s a referral:


Monday Mayhem – A trickle to a stream


I typed it.

At last.

On the piece of…book that’s been giving me fits since November.

And how did I get there? By dialing back my ego, essentially shredding large parts of what I have already written for book three, and basically saying enough is enough.

Is it done? Not even close. But now I get to hand it off to Jewels so she can point out all the things that really need to be fixed, and those I just imagined were pure ca-ca.

There was a song back in the 80s called “A Whisper to a Scream“. Not one of my favorites because it was subtitled (Birds Fly), but I always think about it when I wrap a project like this.

I find writing books fall into two categories – trickle or stream.

Some books must be pried out with pliers and tears. Others gush out like water water burbling down a stream. Every once in a while, you get one that flows steady, but those seem to be even more rare than the gushers.

Now, I start dismantling book 3 and rebuilding. Wish me luck!




Monday Mayhem – Typecasting

Do you have a type?

I’m working on Easy Bake Lovin’ (Play Dates #2), and one of the plot points is that the heroine is about as opposite the hero’s usual type. Their attraction stirs some not-so-subtle commentary, which, in turn, leads to hurt feelings and confusion.

“Type” seems a shallow plot point on first glance, but when you think about it, most of us DO have some characteristics we gravitate toward. Types can be based on appearance, common interests and passions, and our attraction can be conscious, or sub-conscious.

Weird example: Most of my celebrity crushes were born within a year or so of the man I eventually married.

1960 was a magical year.

Obviously, this was not an intentional thing. I didn’t go looking for a man who was born within months of Colin Firth or John Taylor from Duran Duran. It just happened that way.

And upon noticing that, I realized that they all share similar physical attributes – each just a shade over six feet tall, dark not-quite wavy hair, dark eyes, squarish jaw. Check this out:

Colin plays it a little bit stuffy

John’s still rock ‘n roll


My combo deal

Fodder scoffs at this, of course, but that’s okay. It works for me, and that’s all that matters. And when I really want to bug him, I tell him I’m going to frame this:

How about you? Do you have a type?




Monday Mayhem – Birthing a book

Two weeks ago, A BOLT FROM THE BLUE released into the wild. This was a super quick labor – only about thirteen months from conception to birth. Since I am traditionally published (meaning I sell my work to a publishing house, and their team then takes over the editorial timeline and production), this can be a relatively long process.

It’s always fun to see non-writers reactions when I talk a little about the behind the scenes. It’s shocking to discover how many people think you just write a book and put it out there. With the advent of self-publishing, that is certainly possible, but if you’ve read one book that has been released without benefit of an external editor you’ll most likely agree that it isn’t preferable.

With BOLT, I was dealing with a publisher and editing team I have worked with on 5 previous publications, so it was easy for us to press the accelerator.

Here’s pretty much how the timeline played out:

I sent a synopsis to my editor on March 6, 2016, and she submitted it to the team at Lyrical Press.

On April 26, 2016, my editor said, “Yes!” Contract talks began, and I hunkered down at my keyboard to magically transform the synopsis to an actual 60k+ word manuscript.

Typing, typing, typing, typing….

May 9th – I was informed that expected delivery date on BOLT was July 1, 2017 for an April 2017 release.

Typing, typing, typing, typing….

May 23rd – sent the first chapter to the fabulous Julie Evelyn Joyce for critiquing.

Typing, typing, typing, typing….

Also on May 23rd – Publisher requests completion of Cover Art and Publication Information forms. Because I have sold the rights to this book, these forms are my last and only chance to give input on the look of the book and the message conveyed in the cover copy. Most people are surprised to find out I do not have the final say in any of that kind of stuff.

Typing, typing, typing, typing….

On June 13, I received the official contract and signed it. Wooot!

Typing, typing, typing, typing….

Sent the full manuscript for to Julie Evelyn Joyce for wizardry June 15th – she sent it back June 26.

Spent days eradicating excess instances of ‘just’, ‘that’, ‘it,’ and other favorite words from what was a 67k word manuscript.

Delete, delete, delete, delete….

July 1, 2016 – Sent 66k word manuscript to marvelous Marci, my editor at Lyrical Press.

July 5, 2016 A WILL AND A WAY releases – promo ensues.

Received the first round of edits August 7, 2016. She requested an added scene toward the end of the story.

Typing, typing, typing, typing….Send to Julie…Back from Julie…delete, delete, delete, delete….send back to Marci August 14th.

Second round of edits arrived on the 16th. Back to her the 18th.

Another round of edits from the line editor on September 2, 2016. I returned them on the 4th with some notes and questions. Marci shot them right back, and I went at it again.

Manuscript sent to my esteemed editor again on September 7th. She repaid me by sending the whole enchilada back in galley form (proofing for minor corrections only) on the 8th. I passed the hot potato on the 9th, and we put the book to bed.

Then, I ran away to the beach.

September 15th, the cover art fairy visited with this:

I squealed, then got down to writing the first book in the Play Dates series.

Typing, typing, typing, typing….

Typing, typing, typing, typing….

NaNoWriMo starts – more typing, typing, typing, typing….

November 22, 2016 – LOVE & ROCKETS releases. Promo madness ensues.

Typing, typing, typing, typing….

December 1, 2016 – Final formatted digital copies of BOLT landed in my inbox. I cooed over them, checked for any hiccups in the front/back matter. And then, the wait for April 4, 2017 began.

In the weeks around release, authors step out of their caves long enough to do some social media schmoozing and guest blogging (Read & Watch 2017, Just Contemporary Romance, and later this week, Fiction University).

The publishing industry is about as unlike what you see on TV. There’s no publicist, or even publicity budget. We arrange and pay for most of our advertising ourselves. We are not making big money. In fact, most of us make less than a dollar on each book sold.

That’s why we annoy our Facebook friends with incessant reminders that, yes, the book is available now, and yes, we desperately need reviews. That’s the biggest thing readers don’t really know.

We NEED reviews.

Not for ego-gratification, or self-flagellation, but because they allow us to leverage better marketing for our books. Seriously. There are many, many places where we cannot BUY advertising with our own cash money unless we have a certain number of reviews on Amazon or GoodReads. Most of my books do not have even the minimum, so I am BEGGING you. Please consider leaving a review in a public forum.

They don’t have to be essays or even a paragraph. I am not asking you to sing my praises. I just need an honest review on the book itself that says, “I liked/didn’t like this, because XXX”

And that’s one book’s journey to publication in an extremely long and picture-laden nutshell. I think I’ll go have a nap now…

Kidding! Kidding!

I can’t nap…I have 5 more books coming at you in the next year.

Brace yourselves!









Monday Mayhem – Off to camp I go!

Ha! Not that kind of camp. Anyone who knows me knows that I do not sleep out of doors.

Nope, I’m doing Camp NaNoWriMo this month in an effort to get the writing mojo flowing. I cranked out over five thousand words this weekend! Woot!

I received a visit from the cover art fairy this week. I can’t share yet, but I can’t wait to show you the cover for PLAY DATES – the first in a new series about single dads coming this fall.

Thanks for all the great messages, Facebook posts and Retweets on the release of A BOLT FROM THE BLUE last week. Check out this awesome review from Wicked Reads and this one from!

I received a box of paperback copies last week, and they are GORGEOUS. Who wants one? Comment on this post and I will draw the name of one winner on Friday.


Monday Mayhem – Take Cover!

Lightning is about to strike again!

My 33rd (!) publication – A BOLT FROM THE BLUE – will be released into the wild this week.


True love, like lightning, never strikes twice—or does it?

As a free-spirited young woman, Hope Elliot was desperate to escape her snobbish high society family. So she ran off to Paris, where she lived for twenty-five years. Now widowed, she’s come home to settle her family’s massive lakefront estate. But before she can put her mother’s house on the market, it needs a major renovation. Enter master electrician Mick McInnes, a traditional guy who’s about to turn her life upside down . . .

Aside from the fact that Mick is hopelessly attracted to his latest client, Hope represents everything he doesn’t want in a woman. She’s ridiculously rich and adventurous, yet she doesn’t seem to know much about the real world. Besides, his policy is to never get involved with clients. But he can’t seem to resist the Chicago heiress’s sizzling advances—and soon enough finds himself in her bed, feeling like a teenager once again. And like teenagers, the two of them will just have to convince their families that opposites can not only attract, but they can also make the perfect match . . .


Those of you who followed my fan fiction may recognize the heroine in this story. Hope was one of the first original characters I ever created.  I loved her backstory so much, it seemed a crime not to give her a second chance at love.

If you believe in second (or third, fourth, or fifth) shots at love, I hope you’ll give A BOLT FROM THE BLUE a chance.

It will be available tomorrow, April 4, 2017, but you can always pre-order through your favorite e-tailer and it will magically appear on your preferred app in the AM.

Thanks again for all of your support and encouragement. It’s been a very up and down year, but you’ve been here for me all along, and I appreciate you!

Amazon ~ Apple ~ Barnes & Noble ~  Google Play Kensington ~ Kobo


Monday Mayhem – I’ve been up, down, all around…

I’ve been feeling completely unmotivated lately.

For most of this year, actually.

At first, I didn’t worry about it too much. I’d finished another NaNoWriMo in November. December had been its usual whirlwind, but with the special added bonus of a software conversion and move at the day job. Then January came, and I ran out of patience with the life I’d been living. Cue another big life change…

Is it possible I used up whatever motivation I had focusing on getting out of one day job and into the new one? Because, I don’t seem to have anything left for the writing. I’m even writing this blog post late because I am so daunted by the thought of facing this damn blinking cursor that I will do endless loads of laundry to avoid it.

It’s a phase, I know.

At least, that’s what I tell myself.

I can’t leave all those plot bunnies lingering in their hutch indefinitely. Something’s going to start to stink in there.

Every author knows the ebb and flow. Some stories pour out like water. Most are prized out with pliers. Genre fiction writers have been on a roller coaster ride for the last half-decade. As the authors who drive most of the revenue in the industry, we’ve been expected to produce more, faster, better, and cheaper than ever before. And we’ve answered the call…but at what expense?

My first book was published in 2011. Next week, my 33rd (A BOLT FROM THE BLUE) will hit the digital bookshelves. Crazy, huh? I’ve written and sold 33 novels and novellas in 6 years. Numbers 34-37 are already written and awaiting editorial. I’m scheduled for release through number 38 in the fall of 2018.

I should be riding high, right? I ought to be psyched. But mostly, I just feel tired. Like Madeline Kahn in Blazing Saddles tired.

This weekend, Fodder and I hit the flea markets and excavated some awesome old albums. I came home with this fabulous Barry Manilow double album. And while Sally may not appreciate my rendition of Weekend in New England, I totally understood where Barry was coming from when he sang about Tryin’ to Get the Feeling Again.

There are times when I worry that I’ve fallen out of love with writing. Moments when I wonder if I could just walk away from it—leave all those bunnies in the hutch to battle it out until all that’s left is one single killer rabbit of a story with nasty, pointed teeth living in a deep, dark cave.

But I won’t. I can’t. So, I’m still meditating every night. I started doing yoga again. Mainlined Grace & Frankie season 3. And, hey, look—I just wrote a 500 word blog post whining about not wanting to write.

I just…need to find a way to get my storytelling groove back. I’m hoping the Herb Alpert and the Tijuana Brass album I scored for $2 will help.



Monday Mayhem – Another first

I had my first day at the new job this week. I think I’ll let this picture speak for itself.

No, the fountain is not in my office.

Yes, it is free.

No, I haven’t figured out how to get my mouth under there without getting a Coke Zero in my eye, but hey, dreams do come true!

Rather than bore you with the details of the first week on the job, I thought we’d play a little game of firsts, then I’d introduce you to an author who is celebrating her first release this week!

**giveaway alert**

Thanks to all who chimed in last week. Congratulations, Michelle Kelly, I’ll be sending a signed copy of LOVE & ROCKETS out to you!

This week, play along and I’ll give one winner the choice of any book from my Maggie Wells digital backlist, or a signed print copy of the first book I ever wrote, CONTENTMENT. 

Here are the questions and my answers. Copy and paste into the comments, then replace my answers with yours. Ready?

  1. First job with a paycheck: Mr. Quick Hamburgers – my uniform was brown double-knit polyester.
  2. First celebrity crush: I think Donny Osmond edged Barry Manilow out as the first, but it was close.
  3. Title of the first book you remember choosing for yourself: ARE YOU THERE GOD? IT’S ME, MARGARET. I’ll let you guess why I picked it.
  4. Your first set of car keys unlocked a: 1976 Ford LTD Country Squire station wagon.
  5. First album you bought with your own money: Queen – A Night at the Opera
  6. First thing you eat most mornings: Yogurt
  7. How old were you the first time you got drunk/tipsy: 18-ish. I was a freshman in college, so I may have still been 17.
  8. Where did you have your first kiss: In the back of the Musicland store at College Hills Mall.
  9. The name of your first pet or first furry friend: We had toy poodles when I was born. Sisters named May and Gay. Sweet girls.
  10. The first street you lived on was: Washington


Tomorrow, one of my fellow Kensington/Lyrical authors, Kari Lemor, will know the thrill of seeing her work out there in the world. Hard to top that for a first… Please take a moment to check out this bit from WILD CARD UNDERCOVER. Congratulations, Kari!

All that glitters in Miami is not gold . . .

Lured in by a bad ex-boyfriend and the moonlight of Miami, Meg O’Hara is trapped in a nightmare situation, waiting tables for a crime boss and fearing for her life. When undercover FBI agent Christopher Shaunessy offers her a way out, she seizes it. Getting the goods on Salazar Moreno might not be easy, but she’ll do anything to be freed from her servitude and Moreno’s sexual advances, even if it means moving in with the charismatic agent.

Chris Shaunessy pretends to be Meg’s lover in order to keep her safe, but he steels his heart against further involvement. Passion has no place in the sordid world of organized crime. And yet, the closer they get to cracking the case, the stronger his feelings for the spirited waitress shine. It’s a dangerous game he’s playing, and taking Meg in his arms for real could prove a fatal misstep . . .


“Does that man never have a day off?” Margaret Kathleen O’Hara grumbled, grabbing her tote bag and sarong to move surreptitiously along the chairs by the pool. If the hotel manager saw her here again she’d be toast. He’d more than toss her out. Threats to call the police had been thrown at her for months now. Although in her case, that might be a better deal.

With her eyes trained on his location and the Miami sun beating down on her exposed skin, Meg backed along the water’s edge attempting to leave the area before he spotted her. She needed to shower the chlorine out of her tangled hair and change for work soon. He looked in her direction and she rushed behind the closest object. It was six-foot-plus of blond-haired gorgeousness. The man’s eyes were glued to something on the upper deck. Her boss was sitting there with one of his expensive bimbos. Did Blondie like that type? Maybe he wouldn’t notice her little game of .

She leaned around him, ducking back when she saw the Pool Nazi still present. Getting caught was not an option. She already owed more than she could ever repay.

“Are you okay?” Forest green eyes stared down at her, puzzled. Would he buy that she was simply looking for shade? He was big enough to provide it.

With strong hands, he reached for her shoulders and Meg reflexively batted them away. She got enough of people groping her at work. Scorching curses froze before erupting from her mouth as the hotel manager moved, staring in their direction. Her mind kicked into overdrive, scrambling for a way to hide in plain sight.

“Sorry,” she squeaked. Grabbing the man’s head, she planted her mouth solidly on his. Short, thick strands of hair tickled her fingers. Firm lips yielded no resistance to the increased pressure of her mouth. Better make this look good.

An electric current skittered over her skin causing her heart to race. Maybe too good? Slowly he pulled her closer with his muscular arms. Her eyes flew open and she broke the connection. His hair-covered chest was too close for comfort. And much too tempting. Distance, she needed distance.

Her eyes darted around, seeing no signs of the manager. A sigh escaped. Time to make her exit as well.

“Sorry,” she mumbled again, looking up. Big mistake. The stranger’s curious eyes captivated her. They were soft and tender and filled with something she could…trust? If she still had any of that left in her. His hands were gentle as they held her. A tiny smile played about the full lips she’d brazenly kissed. She couldn’t believe she’d done it. Her mother would be appalled. But it had worked.

The chlorine scent from the pool faded into the background as sweat and suntan lotion wafted off the man’s damp skin. Her stomach did cartwheels followed by a few back flips. Dangerous.

“Let me go,” she hissed as reality returned. She gave a swift shove at his well-defined pectorals, rushing to get past, to escape from this distraction and the possibility of being caught. Her head whipped around at the sound of a splash and water droplets from behind. Gorgeous was just breaking the surface of the pool. Had she pushed him that hard?

“Oops.” No time for apologies. He looked like the forgiving type. She had to blow this joint before the Pool Nazi came back. Grabbing her fallen sarong, she ran across the deck to hustle inside the luxury hotel.


The manager stood sentry near the front door. A crowd appeared at her back making that way impossible. The stairwell to the left would have to do. She’d go up a few floors then down to the side entrance. She wrapped her sarong around her as she carried out her plan to avoid being seen…and caught.

Meg should stop coming here to use the pool: this proved it. Sneaking in was adding to her already hellish life but swimming always helped work out the stress and the pool here was more accessible than any other on the strip. Pretending she had money to stay in a place like this, rubbing elbows with all the beautiful people, yeah, that got her through too. She’d learned the best times to come and not be seen. Well, for the most part. It was well worth the risk to get away from her dump of a room and its enchanting neighborhood. She’d leave this all behind her soon. She kept telling herself that. Had to believe it for her own sanity.

Footsteps behind her pushed those thoughts away. Her bare feet padded silently along the lushly carpeted hallway. Heart racing, she ducked into the ice machine alcove, her sigh echoing in the silence. She glanced down. Her bag? She must have dropped it as she rushed off. How had she not realized? It couldn’t have been the threat of being arrested. Or the crooked smile of the handsome stranger she’d kissed. The one with the kind eyes and gentle hands. No, she couldn’t allow herself to be led astray by a pretty face. Not again.

She continued down the hall, her trip cut short when someone grabbed her by the arm and spun her around.

* * * *

Buy it now!

Follow Kari Lemor on her website:




Good reads:



Monday Mayhem – I’m conflicted

One of the cornerstones of writing any type of fiction is the need for conflict. At the start of every project, writers ask themselves at least two very basic questions:

What does our hero/heroine want most?

What is standing in their way?

Obviously, we delve deeper into the opposing forces as we move forward with a book, but those are the bare-bones basics. Internal and external forces are equally important, but require a different approach. This is where I stumble over one piece of oft-repeated writing advice.

We’re often told to imagine that ultimate goal, and then throw obstacle after obstacle into the path our protagonist has to take to get there.

Warning: Unpopular Opinion Ahead

I think there are times when an author can insert too much conflict into a story. As a matter of fact, I just read a book where it was literally one thing after another, page after page. No downtime. No breather. For me or the heroine. Nothing but one supposedly funny/sad/mortifying moment stepping on the heels of the one in front of it.

After the first few hits, I stopped buying in.

I know it’s fiction, but no one’s life is that non-stop. I mean, at some point, someone has to have a bio break, right? I’m telling you I would have locked myself in a filthy gas station bathroom and never come out if I were that poor heroine.

Warning: Unpopular Opinion #2 Coming At You

The other night, Jewels was talking about the big grovel scene in books… You know the kind, the one where one character does something so unthinkable that the only way they can possibly be forgiven is if they are willing to completely prostrate themselves at the other’s feet.

Yeah, I’m not a fan.

It’s not that I don’t want or appreciate a decent grovel as much as the next girl, it’s just that I don’t think they happen all that often in real life. Therefore, the whole set-up-overblown conflict/grand gesture/grovel comes off a bit too Hollywood for me.

I’m not saying a little groveling can’t take place. But, in my experience, there’s more awkward silence after a big blow-up than grandiloquent speechifying. I’d even go so far as to say that once we get past the oh-so-dramatic adolescent stage, most conflict is resolved with less than a paragraph’s worth of words.

And forgiveness doesn’t usually come with the big prize, but rather a small gesture.

Internal conflict usually plays a big part in my novels. Sure, I add a dash of external to turn up the heat a bit, but to me the story comes from the inside out, not the outside in.

Authors are frequently told to torment their characters, but I don’t. I figure they’re better at tormenting themselves than I will ever be. I just try to capture it all and put it on the page.

How about you? Are you a fan of the grovel? Has anyone ever hit you with a grand gesture. Tell your tale, and I might be inclined to give away a signed copy of Love & Rockets in celebration of this week’s exoplanet discovery!

Oh! And there’s a newsletter hitting inboxes tomorrow. If you aren’t on my list, sign up at the top of the sidebar >>